Friday, March 1, 2013

THE CREATIVE MUSE (and How to Choke the Life Out of Her)


I have to admit to having a really, really dark, disgust, filthy habit.

I edit as I write.   Yep, there it is, out there where anyone and his brother can see it.  I can only imagine what the people who always believed me to be a nice, decent guy are thinking now.  (Yes, there are some, so don’t look at me that way!!)

As a songwriter for the past 40 or so years, I fully know the dangers of editing as you write.  You can’t help but lose momentum.  You’re going along and the words are literally flowing out of you, almost committing themselves to the paper, as if all you’re needed for is the manual labor; the physical part of the process.  I remember reading a quote from a hugely successful songwriter one time.  (It might have been Keith Richards of the Rolling Stones, but I’m not sure and it really isn't important at the moment.)  He said something about how all the songs he’d ever written were already out there floating around in the Cosmos and he’d just served as a kind of antenna.   That’s how it feels when the writing is going well.  It’s almost like the book (or song) is going to write itself just as fast as you can type.  Sometimes the ideas come so fast and furiously that I can’t even write the story; all I can do is get down some notes so I can go back later and flesh the ideas out.  It’s a great feeling; probably one of the best you can experience if writing is your thing.  So to slam on the brakes and bring it all to a grinding halt by editing what you’re in the process of creating is counterintuitive.  And just plain foolish.  In fact, it’s something that should probably be a criminal offense.  Ah well, not to worry, it carries its own punishments.

The proper way to do it, in my experience (500+ songs, one completed short story anthology, one completed novel, and more of both in the works), and also according to all the experts I’ve read on the subject, is to just write.  Don’t worry about typos, etc., just get the ideas down on paper.  There’ll be plenty of time to fix it, or tweak it, or do whatever it needs done to it.  LATER.   And it will need to be done, I promise you that.  If you absolutely can’t help yourself, at least try this compromise:  JUST WRITE today.  Before you start in tomorrow, if you absolutely can’t help yourself, read today’s pages and tweak what you feel needs to be tweaked.  (As an added bonus, some people feel this gets you back into your story, so it’s worth a shot, if for no other reason than that.)  Then, after you’re done tweaking, JUST WRITE again.  The next day….well, you get the idea.

In my case, I fear I’m a lost cause.  I’ve been doing the 'edit-as-you-go' thing for so long it's become second-nature.  I may save a little time later on editing, but IMHO, it’s not worth it to interrupt what could be the best thing you’ve ever written just because you typed ‘haen’t’ instead of ‘haven’t’, or accidently renamed a character, or even made a more serious error in continuity.  Leave itMove on.  Fix it later.  You’ll thank yourself when you’re finishing your project instead of staring at a blank page, wondering where that elusive Muse went because you interrupted the flow halfway to the finish line. 

Learn from my mistake.

Friday, January 18, 2013

Marketing is WAY Harder Than Writing

It's funny.  You figure, Wow! my book is done.  The hard part is over!  Not so fast, kemosabe.  Now that the book is done, revised, edited and ready to go, the fun really starts.

My first book was a collection of short stories called DARK GLASSES and Other Tales.  No, it has nothing to do with Ray-Bans.  DG consists of 7 short stories (technically, it's 4 short stories, 2 novelettes, and a novella, but for simplicity's sake, we'll call them all short stories).  The first 6 are horror stories,while #7 is a humorous (well, I think so, anyway) story about a bus trip I took in 1980 from Providence, RI to Barbourville, KY.  Actually, it's not about the whole trip, just the segment between Washington, DC and Buttcrack, VA, but I digress.

I finished the book (on CreateSpace, since I couldn't afford any of the packages from 2 or 3 vanity publishers I checked out.  They don't call them "vanity publishers" anymore, do they?  Now they're "self-publishing" companies; same thing, different name.)  Anyway, I couldn't afford packages, so I used CS, which is pretty cool except for the fact that they don't do hardcover.  No, that's not right.  If I remember correctly, you can do a hardcover, but it's pretty pricey.  So I finish my book, revise it, edit it (all myself, since I couldn't afford to pay someone for that, either) and order a copy.  So now I'm sitting at my kitchen table, book in hand thinking "Now what?".  The simple, one-word answer:  Marketing.

I started reading stuff on line, I borrowed a couple of books from the library and, Guess what?  Marketing costs a lot of money, too.  Now I'm sure there are cheap ways to market and I'm still looking.  My first idea was to go to Vistaprint and make up a post card to send to all the public libraries in Rhode Island.  There are over 70!  By the way, I live in RI; I didn't just choose it randomly.  But, you probably already guessed that, didn't you?  Anyway, I buy the postcards (on sale for $12.50 or so), find a listing of all the library branches online and print up a set of labels, and buy stamps (about $22).  So I'm into this thing for about $35.  I mail my postcards and, lo and behold, I sold 2 right away to my in-town library.  WooHoo!  This is easy, I thought.  Um, no it's not.  I sold a grand total of 2 more.  My royalties?  $1.16.  So, at the moment, I'm at NEGATIVE $33 and change, plus what I paid for proof copies and a final copy.

So now I'm reading some more marketing books and trying to figure out my next move.  All in all, by degree of difficulty, I'd say the actual writing of the book is down on the list after editing, revising, and marketing.  Of course it is.  Writing is the fun part....Until next time......